Tiffany is a visionary design thinker, deeply committed to crafting humane and collaborative teams. Her mission is to 'design for good,' a philosophy that seeks harmony among people, the planet, and profit.
 

With a robust background in product design, Tiffany has led projects for enterprise-level (B2B) SaaS solutions in the energy sector and in the fintech realm, including a mobile app used by over 21 million people. As the Head of Product Design at Malaysia's largest eWallet, she now spearheads a dynamic team of product designers, UX writers, and UX researchers.
 

She champions personal growth as a catalyst for departmental success, shaping strategies that dovetail individual aspirations with organizational objectives. Her leadership style is marked by a blend of mentorship and strategic guidance, fostering a culture where both team members and leaders thrive and excel.

Under her guidance, design decisions are a blend of psychological principles, data-driven insights, and users' feedback. This approach ensures that the user experience her team crafts not only aligns with business goals but also sets the stage for long-term success.
 

While Tiffany thrives on the challenges of business, UX design, and people management, her true passion lies in the sharing of real-world experiences. She extends her influence beyond her corporate profession as a mentor on adplist.org and serves as the Chapter Lead for Ladies that UX in Kuala Lumpur. In these roles, Tiffany continues to inspire and empower a new generation of designers.